Overview

ONESHOT is a brand identity and merchandise concept designed for a high-energy, first-person shooter (FPS) gaming convention. Rooted in the precision and intensity of FPS gameplay, the brand revolves around the concept of crosshairs — a core visual element used to symbolize focus, skill, and split-second decision-making.

The visual system combines a sharp, futuristic typeface with a vivid gradient color palette of red, yellow, and deep blue to evoke speed, heat, and adrenaline. Bold iconography and repeating target motifs reinforce the immersive world of competitive gaming, while merchandise items like hoodies, wristbands, and VIP passes expand the brand into wearable and collectible formats.

From the step-and-repeat backdrop to the custom lanyards and passes, every touchpoint is designed to feel like part of a larger, high-stakes arena — where players only get one shot.